Just because there was much to answer for doesn’t
mean that much would actually be answered for.
It’s the Cleveland Browns, after all, the team that perennially overpromises
and underdelivers.
Browns owner Jimmy Haslam and club CEO Joe Banner
stood before a group of incredulous Cleveland-based reporters on Monday and
spoke from the usual script such types speak from after they’ve just fired a
head coach. They talked about needing to
improve. They talked about understanding
the fans’ frustration. They talked about
making sure they get the next hire right.
What Haslam didn’t talk about was why Banner isn’t
being held accountable for first gushing over his hire of Rob Chudzinski less
than a year ago and now trashing him as if he was the worst hire since, I don’t
know, Eric Mangini? Pat Shurmur? Butch
Davis? Chris Palmer?
Another thing Haslam didn’t talk about was why he
has such confidence that Banner is the right guy to lead the search for another
head coach. On the scale of wrong
decisions, which is worse? The decision to hire Chudzinski or the decision to
fire him? Haslam didn’t talk about that,
either.
Haslam, all square jawed and serious, came across as
sincere but aloof. For a supposedly
smart businessman, assuming you put aside the major legal mess his business is
in, Haslam struck just the wrong tone just as he was thinking he was hitting
all the right notes.
Particularly wrongheaded was his supposedly “candid”
admission that Browns fans have a right to be skeptical at this point. Haslam has a lot to learn. These fans aren’t skeptical as that would
imply some deep held belief that this team, despite its stumbles, still
possesses the ability to “get it right.”
These fans simply don’t believe a word they’re told
and no amount of Haslam prostrating himself on the altar of candidness is going
to change that.
And what of Banner, who admitted because he had to
that he really doesn’t have an appreciation for all the fertilizer these fans
have been fed for years? For his account
Banner wasn’t into taking the responsibility for singlehandedly setting this
franchise even further back than the several miles it already trailed the rest
of the league. Instead, he was much more
about furthering a narrative that fans should applaud the boldness of the move
to replace a head coach so quickly after he was hired.
The sad part of it all is that Banner really
believes that the fans should be happy that he took the action now instead of
waiting another season before the true awfulness of the hire revealed itself. If you accept the underlying premise, that
the hiring of Chudzinski was an awful mistake, then there’s something to be said
for his manner of thinking.
What’s lost in Banner’s thinking is that fans don’t
accept his premise especially when he won’t accept even for a moment the
perfectly reasonable but counter premise that it’s difficult to assess
Chudzinski’s performance given the awful mess he inherited and then had thrown
at him by the front office as the season wore on.
This really is the nub of the issue and why the
divide between the Browns fans and the Browns front office has never been
greater. The fans who stayed with this
team for the entire year simply don’t accept that this roster was capable of
showing improvement week over week. They
saw all that Banner did to sabotage the team this season in favor of a better
showing in 2014 and then rightfully wonder why suddenly it’s Chudzinski that
has to be held accountable for that decision instead of getting the chance to
coach a theoretically better team in 2014.
Banner said that it was fair to hold Chudzinski
accountable for the lack of improvement as there were at least 3 other teams in
the NFL that were in similar circumstances as the Browns entering the season
and yet found a way to make the playoffs.
He wouldn’t offer up who exactly he was referencing so we’re left to
speculate.
It isn’t that hard, but I could only find two. The only NFL playoff team with a rookie head
coach is the Philadelphia Eagles led by the guy that Banner wanted and couldn’t
get, Chip Kelly. On the surface, it
looks similar. The Eagles were 4-12 in
2012 and 10-6 this season. But the Eagles
also have two guys, quarterback Nick Foles and running back LeSean McCoy, on
their roster that are better than anyone on the Browns playing similar
positions.
Even more to the point, the reason that Kelly went
to Philadelphia instead of Cleveland is that he could assess the rosters of
each and determine which held the bigger upside. The Eagles’ 4-12 season in 2012 was an anomaly. It was their first losing season in 6
years. The Browns’ 5-11 season was the
continuation of a long pattern. Couple
that with the fact that Andy Reid, who was fired at season’s end, was saddled
with significant family problems that kept him distracted and suddenly things
get a little clearer. It didn’t take a
genius, it didn’t even take Kelly, to see that the Eagles were simply a team that
had temporarily lost its way while the Browns were a team that was simply lost.
I suppose Banner could have been referring to the
Kansas City Chiefs who were 2-14 in 2012 and 11-5 this season. Like the Eagles, the Chiefs have two players,
quarterback Alex Smith and running back Jamaal Charles, that are better than
anyone on the Browns playing similar positions.
The Chiefs also did something in
the offseason that Banner refused to do.
They signed a credible starting quarterback in Smith. Banner stood pat with Brandon Weeden and
brought in Jason Campbell and Brian Hoyer as the backups. Finally, the Chiefs hired one of the most
experienced and successful head coaches in the league in Andy Reid. Banner could have made a run at Reid or Smith
and didn’t.
In other words, Banner isn’t just wrong he’s
disingenuous when he suggests that Chudzinski should be held to at least the
standards of Kelly and Reid this past season.
Usually when a coach gets fired he carries a scarlet
letter at least for a few seasons. That
probably won’t apply to Chudzinski. No
one in the league holds the Browns in high regard or respects their decision
making abilities. And that, actually, is
why it will be so hard for the Browns to improve.
Banner was asked why anyone would want to come to
this franchise given the shabby treatment Chudzinski endured. Banner brushed the question aside by talking
about his track record with Reid, suggesting that it was an act of abject
courage to stick with Reid after he went 5-11 his first season without
mentioning that this was two wins better than the previous season. He then made vague reference to Haslam’s track
record at Pilot Flying J forgetting to mention how quickly Haslam hired and then
fired within a matter of months the CEO of Pilot Flying J.
Banner can brush aside such questions and be so
convenient with the truth because he knows that someone will take the job as
head coach of the Browns. There are plenty
of desperate coaches out there who want to add NFL head coach to their resume
even if it’s with the league’s worst run franchise.
What Banner can’t so easily set aside is that the
chances of his “getting it right” with the next hire comes down to dumb
luck. Banner ended up with Chudzinski
because the guy or guys he wanted (Kelly, perhaps Bill O’Brien) turned him
down. He’ll end up with the next iteration of Chudzinski this time, too. A good coach with options, and there are
plenty of better openings available, would never consider the Cleveland job on
simply its merits. It’s not just the
mess of a roster. It’s the mess of a
front office and an ownership that is still under federal investigation. It will take above market money and a long
term guaranteed contract and even that may not be enough. Not everyone chases the last dollar.
Haslam bristled when it was suggested that his team
is being run by the Three Stooges. If
only. At least the Three Stooges drew
laughs for the right reasons and always landed on their feet. These stooges just draw derisive laughs and
keep falling on their backsides. Haslam
also said that it galls him when the media writes that it’s just the same old
Browns. He better get a higher gall
tolerance. Nothing that came out of the
press conference gave any one any reason to expect anything more than the same
old Browns.